Better SaaS businesses start with better questions.
Guides to decide, design, build and launch. Practical methods, without guaranteed-outcome promises.
11 resources
Changing SaaS plans: prepare existing-account migration
A pricing change also changes entitlements, limits and product understanding. Design the transition for existing accounts before publishing the new pricing table.
↗Business ModelsChoosing a SaaS value metric customers can predict
A pricing unit should connect usage, value and predictability. Compare what customers understand with what the product can measure and explain consistently.
↗Business ModelsDesigning a SaaS trial around time to value
A trial should let buyers complete the workflow that motivates purchase. Duration and limits need to reflect real dependencies such as data setup, colleagues and internal review.
↗Business ModelsSaaS unit economics: compare workload profiles, not just averages
Customers on the same plan can create very different operating costs. Examine workload profiles before judging the economics of an offer.
↗Business ModelsB2B versus B2C SaaS: different buying and product journeys
B2B and B2C describe buying contexts rather than universal playbooks. B2B serves an organisation; B2C serves an individual’s own use. The important differences concern decisions, value and product operations.
↗Business ModelsFreemium or paid SaaS: choosing the access model
Freemium provides lasting free access to part of a product, while a free trial usually limits access by time. The right choice depends on first value, service cost and the path to a paid plan.
↗Business ModelsHow to calculate SaaS churn without mixing definitions
Churn measures loss over a defined period. Distinguish customer loss from recurring revenue loss, then state the starting population and calculation convention.
↗Business ModelsHow to calculate SaaS MRR consistently
MRR is a monthly-normalised measure of recurring subscription value. It helps track the subscription business but is neither the cash collected in a month nor automatically accounting revenue.
↗Business ModelsHow to choose a SaaS business model
A SaaS business model explains who pays, for which value, on what unit and at what cost to serve. The displayed price is only one part of the system.
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