Better SaaS businesses start with better questions.
Guides to decide, design, build and launch. Practical methods, without guaranteed-outcome promises.
8 resources
Choosing a SaaS activation event that represents value
An activation event should represent an initial useful experience, not merely an administrative step. Define it around the product promise and verify it against actual outcomes.
↗GrowthSaaS attribution: preserve observable context without claiming certainty
Attribution describes observable touchpoints. It helps compare channels but does not automatically reconstruct every influence on a purchase.
↗GrowthSaaS cancellation research without obstructing departure
A cancellation flow can collect useful feedback while remaining clear. Separate the decision to leave, its consequences and an optional question about the reason.
↗GrowthSaaS conversion experiments: define the decision before changing the page
A conversion experiment needs a hypothesis, primary outcome and guardrails. Changing an interface first often leads to choosing a favourable explanation afterwards.
↗GrowthSaaS retention cohorts: compare customers at the same age
A cohort groups accounts around a shared starting event. It helps separate a group's behaviour from the effect of continuously adding new customers.
↗GrowthHow to improve SaaS conversion without guessing
Improving conversion requires a defined step, audience and observed obstacle. An overall rate does not explain whether the issue is traffic quality, the promise, the interface or the product.
↗GrowthHow to reduce SaaS churn by understanding the cause
Reducing SaaS churn starts with distinguishing causes: poor fit, unrealised value, usability barriers, changed needs or payment problems. Each requires a different response.
↗GrowthWhich SaaS KPIs should you track?
SaaS KPIs should connect acquisition, first value, retention and service economics. A small set with precise definitions is more useful than a dense dashboard whose numbers never inform a decision.
↗Your idea.
Our next SaaS.
Tell us about your idea No technical brief needed. Just a problem worth solving.