OPTIAPPS / INSIGHTS

Better SaaS businesses start with better questions.

Guides to decide, design, build and launch. Practical methods, without guaranteed-outcome promises.

100 resources

SaaS canonical URLs: handle parameters, filters and duplicates deliberately

A canonical URL identifies a representative version of duplicate or closely similar content. Keep it consistent with internal links, redirects and the sitemap.

↗SaaS Marketing

SaaS case studies: separate delivered work from measured outcomes

A credible case study distinguishes what was built, what was observed and what remains unmeasured. Visuals should support a confirmed scope and accurately describe the team's role.

↗Growth

SaaS conversion experiments: define the decision before changing the page

A conversion experiment needs a hypothesis, primary outcome and guardrails. Changing an interface first often leads to choosing a favourable explanation afterwards.

↗Product

SaaS dashboards: start with decisions, not charts

A dashboard should help a defined role make a decision. Select metrics after identifying the questions, time horizon and available actions.

↗SaaS Marketing

SaaS demos: show a business decision instead of every menu

A useful sales demo connects a recognised problem to a visible outcome. Build around one representative scenario and reserve secondary features for relevant questions.

↗SaaS Strategy

SaaS discovery interviews: a practical session plan

A discovery interview should change a product decision. Focus on a recent workflow, the people involved and the evidence you still need before building.

↗Product

SaaS empty states: distinguish no data from no access

An empty state should explain the missing content and offer an action the current user can perform. First use, filtered results and permission limits need different treatment.

↗Product

SaaS exports: make the file understandable and access-controlled

An export needs a clear scope and interpretable fields. Check permissions, filters and formatting conventions before treating the download button as complete.

↗Development